Pitching Your Startup to the Corporate
Thursday, 9 June 2022
9 a.m. BRT, 1.p.m. BST, 2p.m. CET
Many startups express frustration about getting a foot in the door of a large corporation. It doesn’t matter how great your offering is if you can’t get a seat at the table. In this webinar, we’ll explore the challenges of navigating your first (and then subsequent) enterprise customers.

Our experts, Lars Vestergaard of Oracle for Startups and Benedict Bauer, Managing Director of Germany for Yokoy, will discuss key strategies, considerations and preparation to approach and win over your next enterprise client.

Key topics on the agenda:
• Who your buyer is and how to approach them
• How to prepare and what to expect
• Leveraging "the people factor”
• Pro tips from the experts
• Plenty of time for Q&A
Lars Vestergaard
Head of Market Connect EMEA @Oracle for Startupss

Lars leads Market Connect for Oracle for Startups in EMEA. Oracle for Startups serves startups worldwide by enabling next-generation growth, business development, and driving cloud-based innovation for startups, customers, and Oracle – Market Connect introduces startups to Oracle Customers. Prior to joining Oracle in 2015, Vestergaard worked in related IT, Telecom and Market Research roles of which 11 years were with IDC in London where he led all mobile communication research in EMEA. He launched the enterprise mobility practice for IDC in 2000 and grew that practice to be a recognized authority worldwide. Lars is a keynote speaker, investment banking advisor, vendor and telco strategy advisor as well as author of technology white papers. In addition to his corporate work, he was Managing Director for a telco software scaleup that got acquired by Spirent Plc and as sales and business development executive for a security software scaleup that got acquired by VMWare.
Ben Bauer
Managing Director Germany @Yokoy

Ben Bauer has been working exclusively in SaaS Sales for several years. With his experience in enterprise DAM and software testing, he is an important piece of the puzzle in Yokoy's management team. He lives out his affinity for communication and sales techniques not only at Yokoy, but also as an independent sales trainer.